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Categories Betting 101

The MYTH of Unit Shaming and the TRUTH of Portfolio EV

Updated April 26, 2025 | 10:52 am CDT by Greg Ehrenberg

When it comes to sports betting bankroll management, there’s a dangerous myth that anyone without a large bankroll cannot be successful. You’ve probably heard it before: “You need at least $500 or $1,000 to make any significant progress.” But I’m here to tell you that’s not true. The idea that you must have a large bankroll to succeed is a misperception that can hold you back from being a profitable bettor, no matter how much money you start with.

Portfolio EV tools. By following a disciplined, data-driven approach, anyone can be a profitable sports bettor — even with a small bankroll.

Myths of Betting Unit Size Shaming & the Truth of Portfolio EV

Expand your bankroll and boost long-term profitability with Portfolio Betting page today!

The Power of Portfolio EV: A Proven Strategy for All Bankroll Sizes

Portfolio EV is designed to help bettors manage their bankroll and maximize profitability. If you enter your bankroll into the tool and update it each day, the tool will recommend what to bet on and how much to bet on each play based on the strength of the bet and the size of your bankroll. This approach eliminates the guesswork, ensuring that no matter your bankroll size, you’re always making bets that align with your financial capacity.

The Portfolio EV tool doesn’t just find bets — it also helps you determine the right amount to wager on each one. For example, if your bankroll is small, you may be placing smaller bets on higher-probability plays. As your bankroll grows, the tool adjusts and suggests larger bets, always keeping risk in check with your available funds. It’s a dynamic, scalable system that adapts to your needs.

I’ve used this exact process to build my bankroll from just $100 to $746, and it works just as well for someone starting with $20, $50 or even a smaller amount. The key takeaway here is that it’s not about the amount you start with — it’s about managing your bankroll smartly and consistently.

Overcoming Unit Shaming: Bet According to Your Bankroll, Not the “Standard”

A common misconception in the sports betting community is that you need to bet a certain “unit” size to be taken seriously or to be profitable. Some people even engage in “unit shaming,” criticizing bettors for wagering what they consider to be too small of a unit relative to their bankroll. This is a trap. The reality is that unit size should always be relative to your bankroll, and not betting larger amounts doesn’t mean you’re not a serious bettor.

The idea that you need a large unit size to be a successful bettor is a flawed mindset. It’s about making smart, informed bets, no matter how big or small the stakes are. Even with a smaller bankroll, you can still make profitable decisions. The real secret to profitability is disciplined bankroll management, not risking more than you can afford to lose, and utilizing tools like Portfolio EV to ensure you’re always making +EV bets.

A Realistic Approach: Betting as a Hobby or Profession

One thing I’ve learned through this challenge is that sports betting doesn’t have to be an all-or-nothing pursuit. The majority of people who bet regularly aren’t full-time professionals — they have jobs, hobbies and other commitments. Yet they still manage to be profitable sports bettors by approaching the activity with a smart, strategic mindset.

Betting should not be an overwhelming task. With the right tools and strategies, it’s very possible to place profitable bets while balancing other aspects of your life. I place bets on a daily basis without compromising my job or personal time. In fact, placing the bets doesn’t even take much time at all. It’s the content creation and public tracking that’s time-consuming, but that’s part of the challenge for me.

You don’t have to turn sports betting into a full-time job to be successful. It’s about making the right decisions, leveraging the tools at your disposal and sticking to a disciplined strategy — even if you’re betting on the side.

Start with What You Have, and Let Portfolio EV Guide the Way

Whether you’re starting with $100, $20 or even less, you can become a profitable sports bettor. The key is using the right tools and understanding the process of bankroll management. Portfolio EV makes it simple to follow a smart, data-driven approach that adapts to your specific bankroll, maximizing the edge you have in each bet.

If you want to try Portfolio EV for yourself, the good news is that it’s affordable and easy to use. You can even start with a FREE TRIAL to see how it works for you.

So don’t buy into the myth that you need a large bankroll to succeed. Anyone can be a profitable bettor with the right strategy, no matter what you’re starting with. The truth is simple: It’s all ing the right tools, staying disciplined and managing your bankroll responsibly.

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Greg Ehrenberg

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