Bet365‘s move into the U.S. took a few years to really get going after the Supreme Court overturned PASPA in 2018. However, now the UK-based sportsbook is active in 10 states across the country, and per a survey from YouGov, bet365 is now the No. 1 sportsbook in the United States for sports bettors between the ages of 21 and 34 — ahead of DraftKings and FanDuel.
YouGov asked over 2,000 bettors in the United States what their go-to sportsbook was when they first got into betting. Though FanDuel were second and third at 31% and 29%, respectively.
Additionally, 60% of those who started out using bet365 said they now use the app more than when they started, while only 11% said they use it less. That was also the largest uptick among sportsbooks.
FanDuel by 6 and 9 percentage points.
While Caesars Sportsbook had the worst results, with a whopping 34% saying they use it less than they used to.
There was more good news for Caesars — not good results for that brand here.
